About us

Our Story

Dandelion Floral has been telling stories with flowers since 1991, building a reputation around the world for creating beautiful and memorable floral creations perfectly matched to every occasion and setting.

Our Philosophy

At the heart of our studio practice is a love of the shape and form of flowers, combined with a creative edge. We’re passionate about celebrating nature in our installations and working with seasonal flowers and foliage helps us to keep within nature’s own cycle. We are, and always have been, committed to finding ethical, sustainable solutions to the challenges within our industry. From using recycled packaging and wrapping, to donating waste flowers and plants to Flower Angels (a charity the promotes wellbeing through flowers), we are continually looking at ways to reduce our carbon footprint and benefit the local community.

Our Approach
At Fiore, our passion for flowers starts early – around 5am to be exact – when we arrive at the flower market to hunt out the best stems and foliage we can find. Working with local growers has always been important to us and we’ve been sourcing our blooms from UK suppliers wherever possible for over a decade.

Back at our busy studio, surrounded by hanging gardens and a bathtub full of flowers, we begin sketching designs for our installations. We create designs for venues and clients the length and breadth of London – and further afield.

Samantha J.

"I recently ordered a bouquet from Dandelion Floral for my mother's birthday, and I couldn't be happier with the results. The flowers were absolutely stunning and smelled heavenly. My mother was over the moon when she received them! Thank you so much, Dandelion Floral, for the excellent service and beautiful blooms."

David L.

"I've ordered from Dandelion Floral multiple times now, and I'm consistently impressed with the quality of the arrangements. The flowers are always fresh and arranged beautifully. The customer service is also top-notch - they're always willing to help with any questions I have. I highly recommend Dandelion Floral!"

Laura H.

"I ordered a sympathy arrangement from Dandelion Floral for a friend who had lost a loved one, and I was blown away by the compassion and care they put into creating it. The flowers were incredibly meaningful and thoughtfully arranged. It meant a lot to my friend and their family during such a difficult time. Thank you so much, Dandelion Floral, for your kindness."

Tyler S.

"I needed a last-minute gift for my girlfriend's birthday and stumbled upon Dandelion Floral. I was impressed by the variety of options and decided to order a custom bouquet. It was delivered right on time and looked even better than I had imagined. My girlfriend loved it! I'm so glad I found Dandelion Floral - I'll definitely be ordering from them again."

Michael T.

"I ordered a dozen roses for my wife for our anniversary from Dandelion Floral, and they were absolutely breathtaking. The colors were so vibrant and the arrangement was so elegant. My wife was thrilled! I appreciated the ease of ordering and the quick delivery. Thank you, Dandelion Floral, for making our anniversary so special."

Emily K.

"I recently ordered a bouquet from Dandelion Floral for a friend's bridal shower, and it was an absolute hit! The flowers were arranged so beautifully and were such a lovely addition to the celebration. The colors and variety of blooms were stunning, and I received so many compliments on them. Thank you, Dandelion Floral, for helping to make the bridal shower such a special occasion!"

Dandelion is a floral atelier, workshop and retail space led by Fiola Johnson. Our studio specialises in producing truly original, innovative floral designs for events, shoots, workplaces and weddings.

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